Design is running through my veins
In order to stay relevant in the fast changing world and keep the promise of Design to Empower, I'm constantly acquiring skills to sharpen my abilities. Design is not just the craft, but rather understanding of strategy and business, psychology awareness and naturally, problem solving and execution.
​
My latest accomplishment was founding 'Arrows' after graduating my MA in Human Computer Interaction, a multidisciplinary program that exposed me to diverse technological domains, deepen my knowledge in Psychology and research methods as well as redefining my approach to human centered design.
Well, not really but I consider design as part of my DNA.
My journey began in 1999 entering Bezalel Visual Communication Department and evolved into the professional I am today.
GRAPHIC DESIGNER
ART DIRECTOR
HCI ENTREPRENEUR
USER FRIENDLY
​